Arlington Virginia, here we come!!!

 “To say I am excited for this new opportunity would be an understatement. I am so fortunate and grateful to take this next step with The Orvis Company. I look forward to seeing my friends at this new location and of course to all of the new friends I am about to meet. Cheers to the next step!”

I am thrilled to announce that Duber Winters has been promoted to Store Manager of Orvis in Arlington, Virginia, effective October 24th . In his 7 year tenure with Orvis, Duber has positively impacted every location he has worked in. He has been fly fishing for most of his adult life and is a wealth of knowledge in all aspects of the sport, including both fresh and saltwater. He is also an astute manager, trainer, sales professional, and role model, and a passionate advocate and champion of the Orvis brand.

He first joined Orvis as a Store and Fishing Manager at the Ocean Reef retail location in the Florida Keys. In October 2010, he was promoted to Fishing Manager at the Richmond, VA store. In that location, Capt. Duber was able to manage a highly successful FF101 program that included educating 356 total students, ranking 2^nd in the company and landing a 20% + in the fishing business over LY.

In April of 2012, he relocated again as Store Manager of the Woodbridge, VA location. His list of achievements at this location are many however a cultivating one of the highest volume school programs of all stores remains one of the greatest.

Capt. Duber has been able to achieve these goals while acting as both the Store Manager and Fishing Manager. Pride and ownership are values that Duber demonstrates in all dealings.

Deeply curious, and with a thirst for learning, Capt. Duber Winters is a seasoned writer and fly tier, a licensed captain, and a certified fly-casting instructor.  He has taught numerous trout schools to customers in the northern Virginia region and hosts both domestic and international fly-fishing trips. He has been featured in various books, newspapers, and magazines and has enjoyed contributing his time to a host of children’s fishing-related functions.

As Store Manager Woodbridge, Duber has lead various events to promote his store location and the brand throughout Virginia, such as 2 day fishing schools, Troutfest, Party on the Patio, VA FF and Wine Festival, FF for Bass classes, Shenandoah Fun Day, 101, 201 classes, and 301 trips in Belize and Montana; as well as instruction and involvement with Project Healing Waters and Casting For Recovery. Being customer centric, Duber has introduced many to a world class outdoor experience, as echoed time and again in the numerous letters received about him. Duber leaves behind a tenured team of talented associates, who have received various accolades from customers on their own merits. Duber was one of three recipients this year to receive an award at the Store Managers Meeting for “Inspiring Deep Connections”. He is the “real deal” and we are looking forward to his contributions in Arlington.

As written  by U.S. Army Captain Raymond J. Fleischer, “ I have over 30 years in leadership and training and possess a Master’s Degree in Training Development and Evaluation from Boston University.  If I were asked to rank Duber in is professionalism, dedication, knowledge and his training ability I would rank Duber as a number one.  Yes, the highest possible ranking.  In fact he exceeds that.  He is truly a Fly Fishing Expert and is dedicated in his willingness to share all he knows and having fun doing it.”

Please join me in welcoming Duber in his new role as Store Manager of Arlington, Virginia.

Cathy

Cathy Caples
District Manager
The Orvis Company, Inc.
178 Conservation Way
Sunderland, VT 05250-4465
direct – 703-556-8634
cell – 443-844-8070
email –

The Orvis Commitment

Orvis commits 5% of pre-tax profits to protecting nature, supporting communities and advancing canine health and well-being.